Data Scientist, Connected TV ROI Measurement

Company: Google
Location: San Bruno
Posted on: April 1, 2025

Job Description:

Data Scientist, Connected TV ROI Measurementcorporate_fare Google place San Bruno, CA, USAApplyMinimum Qualifications:

• Bachelor's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field.
• 5 years of work experience with analysis applications (extracting insights, performing statistical analysis, or solving business problems), and coding (Python, R, SQL) (or 2 years work experience plus a Master's degree).
• 2 years of experience working with Marketing Mix Models.
• Experience with matched market testing, A/B Testing, Geo Experiments, user-ablation studies, basic statistics, and regression analysis.Preferred Qualifications:
  • Master's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field.
  • 5 years of work experience with analysis applications (e.g., extracting insights, performing statistical analysis, or solving business problems), and coding (e.g., Python, R, SQL).About the Job:Connected TV (CTV) has quickly become a dynamic, fast-growing surface for YouTube. YouTube's Connected TV Data Science team plays a pivotal role in fueling this growth by providing data-backed insights that directly drive the technical and business roadmaps.In this role, with the support of a technical lead, you will partner with Product Management, Engineering, and Marketing leaders on CTV to unlock paid subscriber growth with data-driven insights on the return on investment (ROI) and headroom for strategic investments across marketing, partnerships, offers, and OEM investments.YouTube/Video Global Solutions is the link between Google video products and sales. Our mission is to fuel innovation that keeps YouTube and Video free and accessible to the world. We do this by translating global market needs into meaningful product solutions that drive business results for content partners and customers.The US base salary range for this full-time position is $132,000-$189,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.Responsibilities:
    • Work with Marketing partners to evaluate and improve YouTube TV's Marketing Mix Models (MMM). Help shape how results are shared with leadership, influencing YouTube Marketing spend every year.
    • Support matched market testing (e.g. geo experiments) for Sunday Ticket marketing spend. Deliver insights and make recommendations to CTV leadership based on experiments.
    • Determine opportunities on an OEM basis across YouTube's main app and YouTube TV. Support experiments to measure efficacy of remote buttons and other OEM placements.
    • Work across technical and marketing teams to design experiments to understand the ROI of acquisition and retention offers across YouTube's CTV products. Analyze efficacy between broad and targeted (i.e. user specific) offers.
    • Work with data science teammates to refine LTV estimates across CTV products (e.g., YouTube TV, Sunday Ticket, Premium Channels). Support LTV-based applications of internal marketing.Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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Keywords: Google, San Bruno , Data Scientist, Connected TV ROI Measurement, Other , San Bruno, California