Digital Marketing Specialist

Company: data pandas
Location: San Francisco
Posted on: November 13, 2024

Job Description:

Full timeAbout this positionWe are seeking a creative, analytical, and dynamic Digital Marketing Specialist to join our team. This role will be essential in promoting our brand, expanding our online presence, and driving the growth of Data Pandas.Responsibilities

• Develop, implement, and manage marketing campaigns that promote the products and services of our company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Establish, maintain, and optimize scalable processes that ensure best practices in campaign and lead management.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Qualifications
• Bachelor's degree in Marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
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