PRODUCT MARKETING LEAD

Company: Uniphore Technologies North America Inc
Location: Palo Alto
Posted on: November 19, 2024

Job Description:

Uniphore is one of the largest B2B AI-native companies-decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes across multiple industry verticals and enables the largest global deployments.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation, and a co-pilot to guide you. We understand better than anyone how to capture voice, video, and text and how to analyze all types of data.As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines, and data: all in the service of creating the most human processes and experiences for customers and employees.Job Description:We are seeking a seasoned Product Marketing leader to join our dynamic marketing team. In this role, you'll act as a hands-on marketing leader, working with our Product, Marketing, and Sales team to drive impactful go-to-market plans. This role is ideal for a strategic thinker with a proven track record in launching products and excelling in market positioning. You will be responsible for driving the messaging, positioning, and sales enablement for our innovative Conversational and Enterprise AI products. You will play a key role in shaping the market's perception of our products and enhancing our competitive edge.Key Responsibilities:

• Customer Insights: Conduct comprehensive customer research to gather actionable insights to influence product and marketing strategy.
• Messaging and Positioning: Translate product features into compelling messaging and positioning that clearly articulates the value and competitive advantage of our offerings.
• Product Launches: Plan and execute product launches, coordinating with cross-functional departments to ensure a cohesive and effective introduction of products to the market.
• Sales Enablement: Provide the sales team with essential tools, resources, and training, drawing from a well-defined set of best practices.
• Market and Competitive Analysis: Continuously conduct market research and competitive analysis to stay ahead of industry trends and maintain a deep understanding of the competitive landscape.
• AI Industry Expertise: Maintain a robust understanding of the AI technology category, demonstrating enthusiasm and an ongoing commitment to staying informed about innovations and developments in the field.Qualifications:
• Experience: 6+ years in marketing within technology companies, ideally with a strong focus on SaaS and AI business models.
• Education: Bachelor's degree in a relevant field; MBA preferred.
• Marketing Generalist: A versatile marketer with experience in multiple areas (e.g., content, product, growth, digital) who can adapt to strategic priorities as needed.
• Cultural Awareness: Experience working across global teams, demonstrating strong interpersonal and relationship-building skills.
• Action Driven: You'll move quickly to collaborate on change management across stakeholder teams.
• Leadership & Collaboration: Proven track record of leading cross-functional teams and influencing diverse stakeholders.
• Communication: Exceptional analytical, verbal, and written communication skills, with experience translating complex ideas into clear, impactful messaging.Preferred Experience:
• AI/GenAI Knowledge: Familiarity with AI/ML concepts, understanding of enterprise GenAI adoption, and the rapid market evolution.
• Go-to-Market Execution: Strong experience with product launches, especially in dynamic, multifaceted environments where priorities shift rapidly.Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.Hiring Range: $140,400 - $175,500 - for Primary Location of USA - CA - Palo Alto. The specific rate will depend on the successful candidate's qualifications and prior experience.In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday, and other paid leave policies to support employees through all phases of life.Location preference: USA - CA - Palo Alto.
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