Principal Product Designer, Growth

Company: Intuit
Location: San Francisco
Posted on: February 1, 2025

Job Description:

The Global Business Solutions Group Product Growth team represents a new approach to accelerating business outcomes through a data-driven and surgical approach to product funnel optimization. Focused on driving progress on the most critical opportunities across the business, our team combines deep analytics, customer discovery, rapid execution, and cross-functional collaboration to optimize key product funnels. Our work also establishes foundational growth frameworks and platform level investments that serve as a center of excellence and empower the broader organization. This team and its charter are being built from the ground up, with a relentless focus on assembling world-class growth talent passionate about defining the future of Product Growth at Intuit.As a Principal Product Designer on the Product Growth team, you will lead the design strategy and execution of high-impact growth initiatives. Your role will involve crafting user-centric experiences that drive scalable growth across business units and the company. Collaborating within a dedicated pod of Engineering, Product Management, and Data Science teammates, you will ensure alignment and excellence in execution across the organization. As the Growth function continues to scale, this role offers opportunities to assume broader leadership responsibilities.Responsibilities

• Define and own the design strategy for prioritized growth initiatives, ensuring alignment with business objectives.
• Meaningfully contribute to evolving Intuit's Design System and practices as you test, learn, and iterate on the customer experience.
• Develop a clear design vision and roadmap across multiple time horizons, collaborating with cross-functional partners to execute effectively.
• Serve as a lighthouse example for understanding, identifying, and executing high-impact growth design work, setting a gold standard for design practices across the Product organization.
• Act as the central point of coordination for cross-functional teams, fostering strong collaboration and alignment across functions.
• Partner closely with Product Managers, Designers, and business leaders to ensure cohesive growth strategies across the organization.
• Provide mentorship and thought leadership within the team, cultivating a culture of high velocity, a bias for action, experimentation, and shared learnings.
• Leverage customer insights and data to inform design decisions, ensuring solutions are deeply rooted in customer empathy and address real user needs.
• Develop and implement design experiments to test hypotheses, iterating rapidly based on feedback and data.
• Establish and champion growth design principles to ensure sustainable growth outcomes that are customer-centric.
• Drive the execution of end-to-end design solutions, maintaining a focus on quality, velocity, and measurable impact.
• Pilot innovative design approaches that can scale across the organization, creating a blueprint for future growth design initiatives.
• Contribute to scaling the function as a center of excellence, with a clear pathway to design leadership opportunities as the Growth function expands.Minimum Qualifications
  • 10+ years of experience in product design, with a proven track record of driving growth through user-centered design and experimentation.
  • Experience leading cross-functional teams, including engineering, product management, data science, and research.
  • Demonstrated ability to work collaboratively with and influence other Design, Product Management, Marketing, and Engineering leaders to drive outcomes.
  • Deep customer empathy and a strong commitment to customer-centricity, serving as a fierce advocate for customer needs throughout the design process.
  • Thorough understanding of business fundamentals and how tasteful design impacts growth metrics and business outcomes, enabling alignment between design initiatives and organizational goals.
  • Exceptional ability to analyze and synthesize qualitative and quantitative data to inform design decisions, identify opportunities, and measure outcomes.
  • Experience working closely with research and data science teams to uncover actionable insights.
  • Strong cross-functional collaboration skills, with the ability to lead and inspire teams across functions.
  • Effective communicator capable of aligning stakeholders and driving consensus in a fast-paced environment.
  • Bias for action, with a track record of delivering results through agile, iterative design processes.
  • Ability to balance short-term wins with long-term investments.
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Keywords: Intuit, San Bruno , Principal Product Designer, Growth, Other , San Francisco, California